Google AdWords is a digital advertising platform. It helps in managing the business by reducing the difficulties.
Why Google Adwords?
Know the benefits of digital marketing.
Develop your business.
Understand google advertising procedures.
What you’ll master?
Creating and developing digital advertisements.
Gain strong knowledge on advertising.
Remarketing your products.
Some Sample Videos:
Class:1- Start with Basic Marketing.
Class:2- Basics of Digital Marketing.
Class:3- Introduction of Google AdWords.
Class:4 - Basic Marketing Framework.
Class:5 - Terms in Google Adwords.
Class: 6 - How to open a Google Adword or Google ads account
Class:7 - Content strategy in Google Ads.
Class: 8 - Adwords Structure and types of Google Ad campaign.
Class:9 - Bidding strategy in Google Adword.
Class: 10 - Basic Concept of Measure Impact.
Class: 11 - Understanding Search engine marketing (SEM).
Class: 12 - Understanding Keyword control.
Class: 13 - Google Adwords tool - Google keyword planner.
Class: 14 -Introduction of Search Ads or Search advertising.
Class: 15 - Measure Impact (Search ads).
Class: 16 - Search Campaign Bidding Strategy (CPC)
Class: 17 - Practical Session (Creating Search ad Campaign)
Class: 18 - Understanding Metrics & Optimization.
Class: 19 - Introduction of Display Ads.
Class: 20 - Understand the idea behind the Display network.
Class:21 - Targeting the audience through the Display network.
Class:22 - CPC and bidding strategy for Banner/Display Ads.
Class:23 - Creating display ad Campaign (Practical session)
Class:24 - Concept of Metrics and Optimization in Display ads.
Class:25 - Introduction of Video ad campaign.
Class:26 -Understanding Search ads and Display Ads on Youtube.
Class: 27 - Targeting methodology in Video advertising.
Class: 28 - Bidding strategy in Video advertising.
Class: 29 - How to set up a Video Search ad Campaign. (Youtube Ad)
Class: 30 - How to set up a Video display ad Campaign.
Class:31- Video ads metrics and Optimization.
Class:32- Youtube analytics (Understanding Analytics)
Class:33- History behind e-commerce advertising.
Class:34 - Introduction of Shopping Ads.
Class:35 - Understanding Google Google Merchant Center.
Class:36 - More about Google Merchand center.
Class:37 - How to open a Merchand center for an e-commerce business.
Class: 38 - Understand the basic settings in Google Merchant Center.
Class: 39 - How to create a Custom product feed?
Class: 40 - How to run Google Shopping Ads.
Class: 41 - Bidding strategy for Google Shopping Ads.
Class: 42 - Shopping Ads metrics and Optimization.
Class: 43 - Introduction of Mobile advertising/ app advertising.
Class: 44 - How advertisers use Mobile to Marketing.
Class: 45 - Mobile Friendly ad Strategies and techniques.
Class: 46 - Targeting and Bidding Strategy for Mobile advertising.
Class: 47 - How to Create Mobile-only ad campaign. (Practical)
Class: 48 - How to set up an app campaign. (Practical)
Class: 49 - Learn about metrics and optimization (campaign results)
Class:50 - Techniques You need to understand before running an ad campaign.
Class:51 - Google Adwords remarketing techniques.
Class:52 - Remarketing audience (Remarketing techniques)
Class:53 - Enable Google analytics.
Class:54 - Retargeting ads on Google.
Class:55 - Understand Google tag manager.
Class:56 - How to use Google data studio for business.
Class:57 - How to apply for Google ads certification
Class: 58 - SEM Jobs and resume (CV) preparation.
Class: 59 - Be a Freelancer in Google ads.
Class: 60 - Future scope in Google AdWords.
Schedule Your Classes
The duration of the Course is 2 Months (60 days)
Weekdays - Monday to Saturday.
Weekend classes - Saturday and Sunday.
Class Consist of both Theory and Practical session.
Materials will be provided.
Assignments will be given at regular intervals.
Please note that the Training Structure may vary for each and every student.
Have a Question?
Please send us any questions you may have. We would love to answer it.